Alpine Advent

There's a reason merino wool is called the miracle fabric. It doesn’t lose insulating properties when wet. A wet merino shirt will still keep you as warm as a dry one. And when it’s wet, it doesn’t stick to your skin like cotton or polyester, so you don’t feel like you’re wet at all.

Merino wool is naturally temperature regulating - it keeps you warm in the cold and cool in the heat!

Merino wool is naturally anti-bacterial, meaning you can wear merino clothing for longer without having to worry about smelling. Just air it out after your adventures and you're good to go.

No irritating toe seams, no blisters.

Strategically-placed polyamide strengthens the durability of the socks without compromising the wool's natural properties.

Engineered Ankle Protection saves your feet from annoying shoe rub.

Merino wool gives a natural anti-bacterial protection and prevents odor so you can wear your socks for days stink-free.

Anatomical design conforms to left and right structure of the foot providing enhanced fit, targeted compression and reduced risk of blisters.

Narrower heel and slimmer fit for increased comfort and reduced risk of blisters. No more bulky socks in your boots.